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For investment funds
Technical and commercial due diligence for deep-tech investments
The problem
A deep-tech deal usually turns on two questions that a financial review cannot answer: does the technology work as claimed, and will customers pay for it at the scale in the plan? Investment teams rarely have the time or the specialists to answer both before the deadline.
What you get
A written report of 10 to 15 pages, ready for your investment committee:
- Technology assessment: architecture, maturity, IP position, technical debt and the team’s ability to deliver the roadmap.
- Customer and market view: calls with customers and domain experts, how buyers actually decide, and what they will pay.
- Plan stress test: the five assumptions in the business plan that matter most, and what happens if they are wrong.
- Recommendation: proceed, proceed with conditions, or pass, with the main risks and suggested deal terms.
- Debrief call with the deal team to go through findings and questions.
How it works
- Kickoff within 3 working days of signing the NDA.
- Data room access and sessions with management and the technical team.
- Interim call at the end of week one to share early findings.
- Final report and debrief at the agreed date.
Who does it
Jan Coppens holds a PhD in computer science engineering from Ghent University and is a former McKinsey consultant. He co-founded Aloxy, an industrial IoT company, and was its CEO from 2017 to 2023. He is a board member there today. He has built a deep-tech company from first prototype to international customers, and holds patents in networking and IoT. Codem works with tech startups, large companies and investment funds.
Packages
| Package | Duration | Scope |
| Focused review | 1 week | Technology assessment and short memo. No customer calls. Suited to pre-seed and seed. |
| Standard | 2 to 3 weeks | Full report, up to 5 customer or expert calls, plan stress test. |
| Extended | 3 to 4 weeks | Standard plus up to 8 calls and a review of the financial model. Suited to later rounds. |
Fixed scope and fixed fee, agreed before we start. Covered by an NDA, and Codem confirms in writing that it has no conflict of interest in the target.
Next step. If you have a deal in the pipeline, send me the company name and your deadline. I will reply within one working day with the right package, a fixed fee and a start date.
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For large companies and scale-ups
New product introduction package for technology companies
The problem
New products usually go wrong in the handover between idea and market. Engineering builds what is technically possible, sales asks for what customers will pay for, and nobody owns the answers to four questions: who is the first customer, what do they pay, who sells and supports it, and when do we stop? Without those answers, launches slip and budgets get cut.
What you get
At the end of the package, your management team has a decision-ready launch plan:
- Customer and market validation: who buys, why, and what they use today, based on conversations with customers.
- Business case: revenue model, cost, payback period and the assumptions behind them.
- Product scope: what goes into the first release and what waits, chosen on customer value and ease of delivery.
- Pricing and go-to-market: who pays, how it is priced, and how it reaches customers through direct sales, channel partners or both.
- Make, buy or partner: a recommendation on technology, supply and partner choices, including the main technical risks.
- Launch roadmap: milestones, owners, readiness checks and the points where you decide to continue or stop.
- Steering committee presentation for the final decision.
How it works
- Week 1: interviews with sales, product, engineering and operations, and review of existing concepts, prototypes and pilots.
- Weeks 2 and 3: discussions with customers, and screening of product and market options.
- Weeks 4 and 5: business case, pricing, go-to-market and technology options.
- Week 6: recommendations, launch roadmap and steering committee.
Weekly 45-minute check-in with your sponsor. A narrower scope can finish in 4 weeks.
Who does it
Jan Coppens co-founded Aloxy, an industrial IoT company, and was its CEO from 2017 to 2023. He is now a board member and Chief Strategy and Business Development. He has taken new products from first prototype to international customers and set up a channel partner network along the way. He knows where launches usually go wrong: an unclear first customer, pricing, and finding who inside the customer’s organization pays. He holds a PhD in computer science engineering from Ghent University, is a former McKinsey consultant, and holds patents in networking and IoT.
Packages
| Package | Duration | Scope |
| Assessment | 2 days | First view of the product, market and plan, with a clear recommendation on whether and how to launch. |
| New product introduction | 4 to 6 weeks | Everything listed under “What you get”. |
| Launch support | Monthly | Up to 3 days per month of advice during execution, available after the package. |
Fixed scope and fixed fee, agreed before we start. Covered by an NDA.
Next step. Send me a short description of the product you want to launch and your target date. I will reply within one working day with a view on whether the assessment or the full package fits, and a fixed fee.
Book an intro call
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For tech startups and scale-ups
Fundraising storyline and pitch deck package for tech startups
The problem
Most pitch decks fail for the same reason: they describe the technology instead of telling investors why this team will win a big market. Investors see dozens of decks a week and decide in minutes whether to take the next meeting. If the story is unclear, a strong product and a good team never get the chance to prove themselves.
What you get
At the end of the package, you have a story you can tell in five minutes and a deck that supports it:
- Storyline: one clear narrative from problem to vision. Why now, why you, why this market, and why it is worth investing in today.
- Pitch deck: about 12 to 15 slides, written and structured for investors, with a short appendix for the detailed questions.
- Investor one-pager: a teaser to send before the first meeting.
- Key numbers: traction, unit economics, funding need and use of funds, framed so they hold up in due diligence.
- Q&A preparation: the hardest questions investors will ask your company, with answers worked out together.
- Pitch rehearsals: two sessions with direct feedback, so the pitch is delivered with confidence.
How it works
- Week 1: sessions with the founders, review of your current deck, product and numbers, and a view of your market and competitors.
- Week 2: storyline workshop and first version of the deck.
- Week 3: improvements based on feedback, pitch rehearsals, final deck, one-pager and Q&A.
Working sessions are short and hands-on, and your own team keeps ownership of the content. A final deck can be ready in 2 weeks when the material is already strong.
Who does it
Jan Coppens has raised over €15M in seed and early-growth capital from local and international investors. He knows how venture funds and corporate investors read a pitch, because he has pitched to them and sat on the other side of the table: as a board member of Viloc from seed stage to KPN Ventures’ investment, as co-founder of the early-stage fund iStart, and as the person who designed the iMinds incubation programme, where he coached startups and ran their bootcamps. He holds a PhD in computer science engineering from Ghent University and is a former McKinsey consultant, so he can challenge both the technology and the business case.
Packages
| Package | Duration | Scope |
| Story review | 2 days | Detailed feedback on your current deck and a sketch of a stronger storyline. |
| Storyline and pitch deck | 2 to 3 weeks | Everything listed under “What you get”. |
| Fundraising support | Monthly | Up to 3 days per month during the round: investor targeting, introductions, extra rehearsals and support on term sheets. |
Fixed scope and fixed fee, agreed before we start. Covered by an NDA. No one can promise a funding outcome. What this package gives you is a story and a deck that hold up in front of investors.
Next step. Send me your current deck, or a few lines about your company, and the date you want to start raising. I will reply within one working day with a view on whether the story review or the full package fits, and a fixed fee.
Book an intro call